Gender norms dismantled: why toys should just be toys

When the maelstrom that is 2020 had barely begun, it was clear that this generation of parents had some pressing concerns. A survey by childcare.co.uk of 5000 parents and guardians with children aged 0-15, showed that dismantling gender norms was very near the top of their worries. But why now? What is causing society to turn its back on all things pink and blue? Those were the days… It wasn’t always like this. Casting my mind back thirty-five years, I can still remember the feeling of total and utter disappointment. It was my seventh birthday, and I had been promised...

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