Branding is an expression of the purpose and values that shape a business, not only through what is said, but how it is said. It is a distinct identity, ethos and visual language that can differentiate from the competition, if done well and applied consistently.Â
I am no longer shocked now when I meet clients who are actively chasing new business but then fail miserably at the first hurdle with no efficient plan in place to follow up the leads they have. So here are my top five simple tips on creating great leads and turning them into engaged customers in the easiest way possible. Â
Starting out as a freelancer can feel both exciting and scary. Knowing where to look for jobs and support can make the journey less daunting.
Branding is an expression of the purpose and values that shape a business, not only through what is said, but how it is said. It is a distinct identity, ethos and visual language that can differentiate from the competition, if done well and applied consistently.Â
