Branding is an expression of the purpose and values that shape a business, not only through what is said, but how it is said. It is a distinct identity, ethos and visual language that can differentiate from the competition, if done well and applied consistently.Â
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I am no longer shocked now when I meet clients who are actively chasing new business but then fail miserably at the first hurdle with no efficient plan in place to follow up the leads they have. So here are my top five simple tips on creating great leads and turning them into engaged customers in the easiest way possible. Â
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So many businesses come to me knowing they need to be on Social Media but don’t know where to...
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Over the past year, FSB members have organised, initiated and hosted a range of different events and activities in order to raise the profile of independent businesses.
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I have a career I love, but, as I progressed on my life journey, I found that not all things could be planned for. Some goals, no matter how much you think it through, might not be as realistic or achievable as they seemed because other life factors come into play.
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There can be so much talk online about the importance of self-care and yet, 9 times out of 10, when I speak to entrepreneurs and business owners who are feeling disillusioned with their businesses, it’s the key thing missing.
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Sue Nelson (2nd from left) was named Kent Business Woman of the Year 2017 Just over a year after...
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How being honest with ourselves can positively affect our productivity and increase the pleasure of being a self-made entrepreneur.
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With a UK membership of over 23 million people, LinkedIn is now one of the largest websites in the world.
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The transition between being an employee and running a business can be tricky in the first year. I know going from the corporate world with a team to delegate to and systems in place, through to having to do everything myself was a bit of a shock.
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